Market analysis and creating a concept
Firstly, we meet with a client and discuss the main idea. Having listened and heard all the client’s expectations and wishes, a team of programmers define the format – native or cross-platform. The team do research into the client’s business, competitors, “business neighbours” and defines the target audience and users’ behavioural patterns. We work through a technical specification and upon the full agreement with the client get the creation process started.
Based on the analysis of the target audience our specialists draft users' profiles, create scenarios and prototypes of interfaces, factoring in behaviour of the target audience and peculiarities of cross-platform programs. After agreeing on all the prototypes and getting the client’s approval, the project is forwarded to UI designers.
At this stage your app gets colour. Designers work through fonts and the corporate style of the soft. Animation, infographics, icons, the logo are drawn in compliance with the corporate style.
After the design process comes the technical part. With the help of effective tools, SDK Flutter and a bit of back-end and front-end magic, the team of programmers implement your ideas.
Publication in App stores
When the technical part is over, and the project is ready, testing starts. Only after making sure that all the functions of the app are workable, the team gets the product ready for publishing in stores.
Marketing and support
Brander is a full-cycle company, so after the publication our marketing team gets on board. These guys create the brand philosophy, build up a content-plan on breaking into the market, on expanding the target audience and winning credibility. They will also make your product look and feel different from that of your competitors.