Market analysis and creating a concept
Before we start mobile app development, we make a market analysis. Even if you have only a half-baked idea, we can implement it. At this stage the team does research into the “business neighbours”, defines and segments the target audience. Clear and accurate requirements for a technical specification are drafted, taking into account the requirements for the client database. Upon the client’s approval of the technical specification, the product development gets started.
It is a complex and responsible stage, at which the product is brought to life. Based on a thorough analysis, our UX specialists draft users' profiles, define behavioural patterns for each user’s profile and write scenarios. The outcome of the work at this stage is a layout which is sent to the client for approval.
If the layout is approved, UI designers embark on the project. Designers create a unique corporate style. All the animation, infographics, icons, the logo are drawn in compliance with the corporate style. After the approval of the visual content, the product is forwarded to programmers.
To write a reliable and workable code, our developers turn to the magic of programming and effective tools. We integrate with 1C Enterprise or give practical advice on the optimal scenario of exchanging data of 1C Enterprise. At this stage the admin panel is also structured, the logic is built and page making is done.
Publication in App stores
When the working draft is ready, it is the time for testing: the errors are corrected, the bugs, if any, are fixed. Only after making sure that all the functions of the app are workable, the team gets the product ready for release.
Marketing and support
The apps’ life starts after the release. Brander is a full-cycle company, so we offer support, upgrade and promotion of the apps. We have a marketing team that will expand the target audience and win credibility, increase the conversion and make your product look and feel different from that of your competitors.