Digital marketing

You see only the top of an iceberg, but a team of marketing experts knows what’s under the water. We will dig into your business, research your target audience and develop a communication strategy. Customized selection and launch of tools for the project: SEO, Google ads and advertising in social media. To get you prepared for a flux of conversions, we will help you build up a sales funnel and get the business processes fine-tuned. We also shot promotional content for digital, TV and street outdoor advertisement.

Digital advertising
A business wants to sell, a customer wants to buy. We build bridges between the two. Full range of advertising in digital from scratch: analysis, analytics, customizing, SEO-streamlining, development and launch of advertising campaigns in Google and social media. We make assumptions and verify them in advertising campaigns. Create content – photos and commercials.
Audit and streamlining of digital channels
E-commerce is developing so dynamically. To keep up with the time, you should keep marketing tools fit. We will explore the website and a customer route, how proper the settings of advertising accounts in AdWords, Yandex. Direct and social networks are, statistics and content of the website, social networks. Analyze SEO of the website. Draft a comprehensive report on the gaps and errors spotted alongside with a detailed plan for correcting them.
Web analytics
High-quality collection of statistics and reporting on every channel give an opportunity to fix and adjust the business tactics in real time, to press on the growth points when needed. We plug in analytics tools on websites and mobile applications, synchronize with CRM. Draft informative reports on each channel, analyze the statistics received and find patterns to enhance the advertising campaigns.
Development of media communication strategies
Entering the customers, hearts requires immersion into your business, exploration of the market, competitors. We communicate with the customers, find out their concerns and get insights. Draft a document describing the outcomes of the research and guidelines – how to respond to the buyers, concerns, what impression to make on them, and to present a product in such a way, that it would reach their hearts.
Creating advertising content
Creativity not for the sake of creativity, but for the sake of reaching your strategic goals. A Production studio Hyper Production is a part of our company. We shot content for major brands, as well as creative and powerful commercials, which hit people’s hearts.
Let's make a project together!

Cases

Поширені питання

We can only forecast the outcome, but not to ensure it. Minimal timeframe for SEO-streamlining is 3 months. Work with searching services depends on their algorithms, activity of competitors and a number of other factors that affect the searching services.
We would like to, but we can’t. There are products which are hard to sell through targeting or PPC. There are niches, that are not to be promoted through SEO, as it makes no sense. Sometimes sales are hampered by system restrictions of a business. Products differ, which make it impossible to forecast the response of the audience. That it why one-size-fits-all solutions in marketing do not work – each project requires a systemic approach
Depends on what you sell and to whom. You must be ready to invest, if you want to stay top in the niche. Calculation is simple. If you are ready to spend 2-3 USD on 1 conversion, and strive for getting about 300 conversions a day, you will have to spend 600-900 USD a day. And remember about expenses on testing. Verification of hypotheses adds to your expenses, that are sure to go beyond a desired cost of 1 conversion. We can assure you, that having a budget of 10 USD a day, designer shoes won’t sell like hot chestnuts. One of the most costly mistakes is not being ready to develop the project.
To actually start you need to have an exchange and money-back policy on your website, have online payment service or indicate your banking details, physical address of the company. To start selling your website must be user-friendly, speedy, to display the goods in a proper way.
For a start – to sign a contract, get access to ads accounts and analytics, if any. If no – we will create them and get them connected to your website/application. Some time is needed to do the analysis. If it depends on developing a strategy, we need to “feel” the business, to get a deep insight into it, to check the customer path to real purchases, to talk to sellers, management and clients. The last but not least – you must be ready for the launch: have all the business processes, logistics fine-tuned, the call-centre staff trained. We oftentimes face situations when a client asks to “turn down” advertising, as the call-centre is snowed under with work, or the goods cannot be timely supplied. Though we have not reached the ceiling, conversions are cheap and we clearly see there is much space for improvement within the approved budget.
Ready to work together