APPLEMANIA

The Apple Mania website was on CMS Open Cart and our work began with the upgrade to the new CMS - Magento 2.3. Magento has suitable extended functionality, security, and module libraries tailored for SEO. 

We conducted UX analysis and developed a new design that improves the user experience. The design was developed based on the Apple Mania corporate identity.

• We developed and implemented the Elasticsearch search engine for a convenient product search. We redesigned the logic and created the functionality of synonyms. Regardless of the search language, the user will find the necessary product.
• We simplified the checkout process by leaving only the most important fields. Installment and credit modules were introduced at the checkout.
• We integrated payment services LiqPay, Platon Pay, Way For Pay, as well as payments via MonoBank and PrivatBank.
• We increased the number of delivery methods: UkrPoshta, Nova Poshta, delivery from Apple Mania, self-pickup.

• We developed the Trade in functionality, each user can exchange or sell their old device. Then, at the checkout, the user gets a discount when buying new devices.

• We created and implemented a bonus program. During registration, the website generates a bonus account for the user to where bonuses are credited.
• We integrated the website with 1C, with the help of which the client can manage goods, orders, and users.
• We implemented SEO modules, Google Analytics, and Facebook Pixel modules. We added Google Feed and Facebook Feed unloading.

1. Apple Mania is a stable online store that can withstand any load.
2. Apple Mania's new website made it possible to cut the transaction price by half.
3. Based on UX analysis, a practical design and a user-friendly interface were developed.
4. The new search engine which was introduced will help the user to find the product he needs.
5. Developed modules and functionality improve user experience.