APPLEMANIA

Design Frontend Backend QA
applemania
Apple Mania - Apple online store
Apple Mania is an Apple store chain selling gadgets and accessories and providing service for Apple gadgets. The cooperation between Apple Mania and Brander began in 2020. The client needed a reliable, stable, and functional online store. And we did an excellent job with this task.

New CMS, new opportunities

The Apple Mania website was on CMS Open Cart and our work began with the upgrade to the new CMS - Magento 2.3. Magento has suitable extended functionality, security, and module libraries tailored for SEO. 

We conducted UX analysis and developed a new design that improves the user experience. The design was developed based on the Apple Mania corporate identity.

  • We developed and implemented the Elasticsearch search engine for a convenient product search. We redesigned the logic and created the functionality of synonyms. Regardless of the search language, the user will find the necessary product.
  • We simplified the checkout process by leaving only the most important fields. Installment and credit modules were introduced at the checkout.
  • We integrated payment services LiqPay, Platon Pay, Way For Pay, as well as payments via MonoBank and PrivatBank.
  • We increased the number of delivery methods: UkrPoshta, Nova Poshta, delivery from Apple Mania, self-pickup.
  • We developed the Trade in functionality, each user can exchange or sell their old device. Then, at the checkout, the user gets a discount when buying new devices.
 
  • We created and implemented a bonus program. During registration, the website generates a bonus account for the user to where bonuses are credited.
  • We integrated the website with 1C, with the help of which the client can manage goods, orders, and users.
  • We implemented SEO modules, Google Analytics, and Facebook Pixel modules. We added Google Feed and Facebook Feed unloading.

Summary

  1. Apple Mania is a stable online store that can withstand any load.
  2. Apple Mania's new website made it possible to cut the transaction price by half.
  3. Based on UX analysis, a practical design and a user-friendly interface were developed.
  4. The new search engine which was introduced will help the user to find the product he needs.
  5. Developed modules and functionality improve user experience.

Technology

FRONTEND

HTML / CSS / JS

BACKEND

MAGENTO 2.3

INTEGRATION

LIQPAY / PLATON PAY / WAY FOR PAY / MONOBANK / PRIVATBANK / 1C / NOVA POSHTA / UKRPOSHTA / GOOGLE API / GOOGLE FEED / FACEBOOK FEED / GOOGLE MERCHANT CENTRE
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